I created the original logo in 2017, when BASH was just an annual awards ceremony. In early 2024, I was asked to make a small update to the supporting text, as BASH was transitioning into a non-profit.
This was one of those classic moments when a designer revisits their old work and cringes. The logo did not work in small sizes, the icons were taken from a free icon website and just placed in without any relation to each other, and everything felt crammed. An overhaul was overdue.
BASH originally stood for Broadcast Awards for Senior High. Now that the A was changing to Alliance, it didn't make sense to call the event BASH. I suggested updating the naming system to BASH Awards and building off the new logo.
